Who doesn’t love online video?
It’s millennials’ preferred communications channel and one of the most effective ways for people and organizations to share their brand and story.
Video is how we started the Point Blank family almost 7 years ago. Since then, we’ve grown to become a full-service creative agency. And we admit it: during that busy but exciting process, it’s been challenging to keep you updated on the latest content we’ve produced for some of our favourite partners.
Never too late, right? Here are a few of the pieces we produced over the last 6 months.
This was our second go-round with the Vancouver Foundation’s Fostering Change initiative. After seeing how authentically passionate Trevor and Mayor Gregor Robertson were about supporting youth after foster care, we talked with Vancouver Foundation about shooting short campaign videos with them in it. We both felt that the videos would be a great driver for online engagement with the campaign. We didn’t script them. When people are both knowledgeable and passionate about an issue, scripting tends to detract from the emotional impact of the video. The client continues to use the videos – and personalities – to drive support for youth aging out of foster care.
We partnered up with VICE to do the animation for this Munchies video on the future of flavour. After an exhaustive creative process, the team narrowed the concept of the piece down to the geometric and minimalistic look of the final piece. Despite being very simple, the stripped down aesthetic provided fun and interesting challenges to our animation team.
When raw emotion and profoundly human stories are to be found, we pare our production down to create space for these elements to unfold. That was the case with this project. Even though the video is mostly composed of interviews, it “shows” rather than “tells” the importance of service providers working to better meet the mental health needs of families. The client has used this piece extensively to spark and lead conversations with health professionals and ministries across Canada.
More to come. Stay tuned!