Digital Specialist

March 18, 2021


The Digital Specialist acts as the hands, eyes, and ears of clients’ online content and is responsible for building, implementing, and monitoring online content on a variety of platforms. The primary focus of this role is on paid media management, including Facebook/Instagram Ads, Google ads, Snapchat, DSPs and wherever we can reach our target audiences online. In addition to this, you’ll play a role supporting the team to deliver and produce organic social media content, New/Mode actions and mass emails sent via NationBuilder, ActionNetwork, EveryAction, and other CRMs. This position also assists with evaluating content performance and making recommendations for content optimization and works as part of an integrated paid media team, which handles large ad buys on both digital and traditional platforms.

A keen eye for detail, a love for data analysis and a familiarity of social media advertising platforms is a must, as is a base knowledge of HTML and familiarity with online content management systems. We’re after a digital native who can quickly adapt and understand new platforms and technologies.

You live and breathe campaigns, and are always looking to try new things to improve your work. You’re a self-starter who’s always pushing yourself and your colleagues, who brings enthusiasm (and a drive for perfection) to work every day.

This position can be based out of Vancouver, Toronto, Edmonton or Ottawa. Due to the current COVID-19 pandemic, we are working remotely.

We are currently looking for either a Junior Digital Specialist or a Digital Specialist.


Founded in 2009, Point Blank Creative is a national full-service agency working to unleash the power of progressive movements by bringing together best practices in traditional advertising, digital, and community organizing. We work with movements and causes we care about, with a particular focus on the labour movement, electoral politics, health care, and issues of economic, social, and environmental justice.

Our team is an incredible group of progressives who have all chosen to work at Point Blank for the same reason it was founded: to help progressive organizations build effective tools, winning campaigns, and game-changing movements. We’re proud to say that our 40 staff hail from 8+ countries, speak 12+ languages, and over 60% identify as women—and we have gender parity and diverse sexual identities at every level of the agency.

We work and live on the unceded territory of the Algonquin Anishinaabe and Coast Salish peoples, as well as the Coast Salish territory of the Lək̓ʷəŋən (Lekwungen)/Songhees, Esquimalt, WSÁNEĆ Nations, including the territories of the xʷməθkʷəy̓əm (Musqueam), Stó:lō, səl̓ílwətaʔɬ (Tsleil-Waututh), Sḵwx̱wú7mesh (Squamish) Nations; in Treaty 6 territory, the traditional meeting ground and home for many Indigenous peoples, including Plains and Woodland Cree, Assiniboine, Saulteaux, Niitsitapi (Blackfoot), Métis, and Nakota Sioux peoples; in Treaty 13, the traditional territory of many nations including the Mississaugas of the Credit, the Anishinabewaki ᐊᓂᔑᓈᐯᐗᑭ, the Chippewa, the Haudenosaunee and Huron-Wendat peoples, this land is also home to many diverse Indigenous, Inuit and Métis peoples.

Our work has been recognized in Canada and America. In 2020, our work received two Reed Awards for Best Canadian Online Video and Best International Online Video for CFNU’s Choose Care, Not Cuts, campaign. In 2018, our Game Over Christy ad was recognized as “Best TV Ad” at the Reed Awards in their “Overall” category (entries from Canada, US, and around the world). Point Blank’s founder, Nathan Lusignan, has also been recognized as one of BC’s “Top Forty Under 40” entrepreneurs.


Junior Digital Specialist:

  • Support Digital Specialists and Senior Digital Specialists, as assigned. 
  • Complete their training and work closely with more senior specialists to develop their skills.
  • Support business development, sales and marketing as required. 
  • Deliver work that’s impactful, innovative and fun. 

Digital Specialist:

  • Direct small and medium projects, as assigned.  
  • Lead deliverables in their area of focus, as assigned.  
  • Support deliverable leads in their focus area, as assigned. 
  • Support business development, sales and marketing as required. 
  • Deliver work that’s impactful, innovative and fun. 


  • Assist in building and implementing digital ad campaigns, as required.
  • Assist in the monitoring of active ad buys and drafting reports on performance of ad campaigns, as required.
  • Assist in the publication and scheduling of organic social media content for clients, including the creation of content calendars, scheduling client social post, etc. as required. 
  • Assist with the maintenance of key PB ad accounts.
  • Coding, building, QA’ing, and sending email blasts and digital organizing programs.
  • Setting up and maintaining accounts on digital campaigning tools, such as New/Mode, NationBuilder, ActionNetwork.
  • Developing and running reports for client projects, including marketing email performance, fundraising performance, lead generation ROI, and ad campaign results.
  • Establishing and maintaining integrations between various SaSS platforms.
  • Implementing tracking pixels and other monitoring and evaluation features as required.
  • Other duties as assigned.


  • 1-2+ years online advertising/media planning experience or digital campaign experience.
  • Experience with programmatic ad buying (self-serve and managed service), self-serve social ad buying (primarily YouTube, Twitter, Facebook, and Instagram), Google search, display, and other digital campaigns.
  • Experience using first party data and pixels to reach targeted audiences and drive conversions.
  • Specific experience with email and mobile phone acquisition campaigns – either in business lead generation or issue/election campaign acquisition.
  • Solid knowledge of website and social media analytics tools (e.g., Google Tag Manager, Google Analytics, Facebook Insights & Analytics, and new tools as required).
  • Proficient in Slack, Google Docs and other digital collaboration tools.
  • Experience in analyzing data and/or market research.
  • Must be extremely detail oriented, passionate about data analysis, and able to multitask in a fast-paced environment while working independently.


  • Experience working with CRMs & landing page tools including NationBuilder, ActionNetwork, New/Mode, and EveryAction.
  • Knowledge of data scraping, business analytics tools, SQL, data management and data hygiene.
  • Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.
  • Experience with landing page optimization – using Optimizely or Google Optimize.
  • Knowledge of HTML, Twig, and Liquid.


  • Point Blank sees immense value in hiring, training and promoting professionals from a wide variety of backgrounds. Because of this, we particularly encourage candidates from under-represented backgrounds to apply.
  • Professional writing in French (or other languages).
  • Experience working in the tech or political campaigns sectors.


Why work with us?

  • You’ll work with collaborative and award-winning campaigns and creative teams.
  • Our entire team are campaigners who are committed to social change. We work with causes and movements we believe in – and we have a great time doing it.
  • We offer career development and growth opportunities and a great benefits package – including a health and dental plan.


Salary is commensurate with experience and will be negotiated with the successful candidate, but likely to be within the range of $50,000-$60,000.

To Apply

Step 1:  Send us your CV and cover letter in a single document to with the subject line “Digital Specialist”. Please include your salary expectations with your application.

Step 2:  Selected applicants will be asked to submit a written challenge based on this role.

Step 3:  Written submissions will be reviewed, and top applicants invited for an interview.

Closing date: apply now.