Andrew Scheer: The Choice You'll Regret

Video & Animation
Convincing Canadians that Scheer was a bad choice.

In 2019, victory looked certain for Andrew Scheer. However, many Canadians weren’t completely sold on Scheer himself—or the wave of conservative leaders sweeping into provincial office.

Set in a classic Canadian setting – a hockey rink – The Choice You’ll Regret put ugly conservative policies on display for Canadians to judge, and ultimately reject.

Garnering 16.5 million impressions across TV and digital, The Choice You’ll Regret convinced voters to stop Scheer in 73% of targeted ridings and picked up a Reed Awards nomination in the process.