Oxfam Canada

#AskHer: What She Knows Matters

Video & Animation

Summary

Women displaced by political conflict are strong, smart and capable, but frequently denied direct access to resources and shut out of decision-making. With Oxfam, we encouraged the notion that putting power in their hands will improve outcomes for them, their families and their communities. Our primary goals were to identify new supporters and increase Canadian perception that putting resources and decision-making power in the hands of women displaced by conflict will improve humanitarian outcomes.

Portfolio View

Full Scope

  • Visual identity & tagline
  • Message box
  • Animated video ad (60s)
  • Suite of graphic digital ads
  • Sign-on action pages x2
  • Print magazine ad
  • Postcard
  • Buttons
  • Report design