Hang Up on Abuse

Video & Animation


Through member outreach, United Steelworkers (USW) learned that call centre workers across Canada  – unionized and non-unionized – were the victims of shockingly regular and often extreme verbal abuse by customers. Worse, it was clear that their employers’ “no hang up” policies were fueling much of this abuse, as workers were not allowed to hang up no matter what was said to them. Our goal for this campaign was to reduce the extreme and frequent abuse of call centre workers in Canada and make everyday Canadians more compassionate in their dealings with call centre workers. In addition it was important to force Canadian companies to adopt Hang Up On Abuse policies, in particular, to allow workers to hang up on abusive customers. 

Portfolio View

Full Scope

  • Online video 
  • Petition website design and sign-on action
  • Facebook and Youtube media buy
  • National, bilingual earned media campaign
  • Social media content