Alberta Federation of Labour

Kenney's Cuts

Full-Service Campaigns
Leading the fight against Kenney’s cuts in Alberta.

When Jason Kenney’s UCP swept into power in 2019, Alberta’s labour movement braced themselves for an onslaught of job loss and budget cuts. AFL was eager to lead the fight back.

Anchored by two flagship videos, digital ads, and a campaign landing page, Kenney’s Cuts launched an extensive acquisition campaign that became the cornerstone of AFL’s effort to keep the UCP accountable to workers.

Released just prior to Kenney’s first austerity budget reveal, AFL provided a well-timed and convincing argument for Albertans to “Join the Resistance.” Over an 8-week campaign, Kenney’s Cuts laid the foundation for the long-term fight against Jason Kenney and the UCP.