In 2019, victory looked certain for Andrew Scheer’s Conservatives. Progressive voters were not optimistic about the election outlook. Many wondered if their vote would matter.
Stop Scheer was a rallying cry for Canadians. Unifor members told audiences plainly: Scheer is a threat to Canada’s workers, and our best way to stop him is at the polls.
Unifor’s national campaign reached over 200,000 Unifor members and likely supporters. After over 1.3 million impressions, we convinced voters to stop Scheer in 73% of targeted ridings.