BIG NEWS! Point Blank is proudly women led & women owned

Meet the leaders driving impact for Point Blank and our clients

We’ve been busy. REALLY busy. Now, after our biggest year ever, we’re pausing to reflect on the many wins behind us – and the even bigger wins ahead. 

Since 2021, the Point Blank team has doubled in size and expanded with teams and offices across Canada. Last year alone, our staff became the first in Canada to fully unionize with a collective agreement, we worked on over 200 innovative campaigns and projects at the municipal, provincial and federal levels, and we landed big wins at the ballot box, the bargaining table, and fighting for rights, equity and justice across Canada. 

Now, we’re gearing up for our next chapter, and we want you to meet the leaders driving impact for Point Blank and our clients: Ash Arden (CEO), Natasha Wilson (CSO), Natalie Duronio (COO) and Aimee Churchill (CPO). 

When Nathan Lusignan (Co-Founder) took leave in 2021, this Senior Leadership Team stepped up to steer – and grow – Point Blank into becoming what is now the largest progressive agency in Canada. Now, we’re proud to say Point Blank is 100% women-led AND women-owned. 

Meet your Senior Leadership Team: 

Ash Arden, Chief Executive Officer (She/Her)

Ash first joined Point Blank back in 2016 when the shop was a small but scrappy, BC-based creative & video production company that punched way above its weight. Over the past 5 years, Ash has been at the helm, leading the transformation of the business into Canada’s largest – and first fully unionized – progressive full-service agency. She brought her world-class campaign strategy, strategic communications, and community organizing experience to complement the original team’s award-winning creative from her work as a teaching fellow at Harvard with the legendary organizer Marshall Ganz, and Hoggan & Associates, the award-winning crisis management firm. In her 8 years with Point Blank, she’s directed countless innovative, winning campaigns for labour unions & non-profits across the country. Ash is based in Victoria, BC.

Natasha Wilson, Chief Strategy Officer (She/Her)

As CSO, Natasha oversees our largest campaigns and projects, and leads a brilliant team of strategists, digital & data specialists, paid media specialists, organizers and our national accounts team. Natasha is an award-winning political campaigner, trainer and speaker, specializing in data-driven campaign strategies for labour and progressive candidates. She’s a fellow of Higher Ground Labs, the tech and infrastructure incubator for the Democratic Party, former VP at New/Mode, Digital Director at cStreet and Campaigns Director at Canadian Women’s Foundation. She joined Point Blank in 2021 after the 2016-2020 fightback against rising Conservatism in the US, because the same regressive forces are brewing here at home–and her energy for progress, equity and justice is relentless. Since joining Point Blank, Natasha has expanded our digital organizing, data and research practice areas, positioning Point Blank as Canada’s go-to for smarter and higher-impact campaigns with measurable results. Natasha is based in Toronto, ON.

Natalie Duronio, Chief Operations Officer (She/Her)

With a background in economics, sustainable procurement, and organizational capacity building, Natalie has led the development and growth of PB’s operations since 2018. As Chief Operations Officer, Natalie oversees HR, finance, and company administration. In 2023, Natalie led Management through a successful and collaborative unionization process, resulting in significant wage and cost of living adjustments and pay transparency for all staff. Natalie is based in Vancouver, BC.

Aimee Churchill, Chief Project Officer (She/Her)

Aimee brings over 20 years of agency experience to her role at Point Blank, having worked in large and small agencies across the country as a producer, project manager and leader. Aimee has worked with a wide range of clients including SickKids, Tim Hortons, Telus, General Mills and a multitude of nonprofits. She loves process and efficiency, combined with a passion for creative problem solving and building teams. Since joining Point Blank, Aimee has expanded our project management, resourcing and production capabilities across the country, increasing value, creativity and agility to the way we work. Aimee began her career in Toronto and now calls Calgary home.

About Point Blank

Point Blank is an award-winning creative and campaigns agency focused on moving people to take action on the biggest issues of our time. We’re also Canada’s largest progressive and values-driven agency, with 50+ full-time staff working as an integrated team across the country. Point Blank was the first national creative agency in Canada to fully unionize all staff in all departments, as proud members of UFCW 1518.