Point Blank names Natasha Wilson as new CEO

Point Blank, Canada’s largest fully unionized and award-winning creative agency, has appointed Natasha Wilson (she/her) as its next Chief Executive Officer. Nat has spent the last four years as Point Blank’s Chief Strategy Officer, focused on client-impact, emerging technologies and national growth.

“I couldn’t be more thrilled about Natasha stepping up to the helm, and her strong, exciting vision for the next chapter of PB. She’s a fiercely principled leader, who is driven by anunwavering belief that better is possible, and that progressive efforts can and must achieve more for people.

She has a deep passion for the important work our clients do to make life better for the people they represent – and is committed to delivering the truly impactful work that they deserve.”
– Ash Arden

Nat will work alongside Natalie Duronio (COO) and Aimee Churchill (CPO), while Ash Arden, the company’s current CEO, will continue to serve as Board Chair, providing high-level oversight and supporting the leadership team through the transition.

“Ash has dedicated every bit of her time, talent and energy to the agency since 2016. She models the kind of empathetic, values-driven leadership that I have aspired to in my own career, and I’ve deeply appreciated the opportunity to grow this business, and deliver great work for our clients, together. Natalie and Aimee are experienced and dedicated senior leaders, and I’m thrilled to see them fully leading internal operations, projects and teams. I’m honoured to step up as Point Blank’s next CEO. We’re already working with the best clients across the country, and I’m deeply committed to delivering the most impactful work, and winning progress on the issues, at the ballot box and on the bargaining table.” – Nat Wilson

The CEO transition will take full effect January 1, 2025, with Nat based in Point Blank’s Toronto office, Ash serving as Chair of the Board from Victoria, Natalie managing internal company operations from the Vancouver office, and Aimee managing projects and teams from Calgary. 

Point Blank’s 44+ full-time staff span coast-to-coast, representing the best of campaign strategy, research & data, creative, organizing, and media buying. Point Blank works exclusively with progressive movement, labour and social-impact partners, and made history as the first creative agency in Canada and the second in North America to fully unionize and secure a collective agreement. Point Blank continues to be 100% women-led and owned, and proud to walk the talk. Staff speak 9+ languages, 76% are women, non-binary or gender non-conforming, and 29% identify as 2SLGBTQIA+.