During the summer of 2020, we helped the BC Government navigate one of the toughest challenges of COVID-19 by giving families confidence and information they needed to send their kids back to school.
This campaign needed to give families confidence that the BC Government was doing everything it could to make schools safe for everyone.
We strategically focused the creative on the everyday elements parents witness and share in their children’s days—preparing for and going to school.
Our goal was to evoke the everyday moments we’d missed so much and to reassure British Columbians it was safe to send their kids back to school.