Alberta's Worst Employee

Following years of internal feuding, an embattled Jason Kenny stepping down, and a tumultuous leadership race that saw Danielle Smith barely elected as the premier-designate, the UCP was undoubtedly imploding. On top of it all, they had failed Albertan workers and families throughout their entire term. 

We would never accept this sort of behaviour from an employee, so why would we accept it from the UCP?

The campaign reframed how voters think by helping them realize that Albertans—as the voting public—are the ones in power. They are the employers hiring the UCP to do a job, and much like any real workplace, if your employee is performing poorly, you can and should show them the door.