CLC represents organized labour, but wanted to engage a broader audience about advocating for progressive policies that benefit all Canadians.
We focused on speaking to all Canadian workers and engaging them in winnable CLC campaigns on the issues they care about.
The newly designed site provides multiple tools and points of entry tailored to the needs of the public, affiliates, activists, researchers, and media alike. Canadian workers may be the focus, but CLC’s other audiences are not forgotten.
Canadian workers may be the focus, but CLC’s other audiences are not forgotten. The site provides multiple tools and points of entry tailored to the needs of each audience. Researchers can bypass the magazine style homepage and visit the “Publication” section where it’s easy to search and filter documents from across the site to quickly find what they need. A dedicated media section provides contacts and resources and makes it easy to find the latest media releases, advisories, op-eds, and submissions from the CLC.
CLC’s most dedicated audience of affiliates and activists also benefits from the clear navigation and focus on issues and action designed to appeal to workers at large. For this audience, the new site is a clear reflection of their own values and hard work. It’s now easier for these partners to amplify CLC’s campaigns, events, and content by sharing them with their own networks and supporters. The site also makes it easier for this group to find the support and resources they need including labour education classes and workshops.