Public Service Alliance of Canada

Here for Canada

Full-Service Campaigns
Honouring Canada’s public service workers and demanding an end to Phoenix. Learn more about the project

PSAC’s membership wanted Canadians to know about the Phoenix pay crisis and lend support for a resolution. However, they were tired of feeling like victims and didn’t want to be portrayed as such.

Here for Canada became an opportunity to not only raise awareness around the Phoenix issue, but also counter negative stereotypes about public service workers by showing their dedication, grit and determination in the face of Phoenix.

During the Here for Canada campaign, the federal government publicly committed to replacing the Phoenix payroll system.

Impact

During the Here for Canada campaign, the federal government publicly committed to replacing the Phoenix payroll system.

While we can’t share specifics due to confidentiality, we can say that PSAC members retained a high level of confidence in PSAC at a time when we would have otherwise expected a significant dip. 

Members of the public who saw the ad had increased positive perception of PSAC and public service workers.

37 million+ impressions
1 in 12 Canadians reached
47,000+ web hits
22,000+ petition signatures
80% new sign-ups