Caretoons
Full-Service Campaigns
The last thing kids want is another boring ad.
In 2022, as a result of the COVID-19 pandemic, the percentage of youth experiencing anxiety had doubled. Anxiety Canada wanted to help kids normalize their anxious feelings and encourage them to reach out for help. Instead of making a traditional ad, we made something kids actually want to watch and share: a cartoon series.
Because we needed to speak to pre-teens and teens, we made two different cartoon series—each one centred around different characters and content relevant to the specific age group.
