Despite waning faith in incumbent premier Christy Clark, BC was poised to re-elect her for another term in 2017.
With razor-sharp satire, Game Over Christy cut through the cynicism. Animation allowed us to push our critique further than we could have with a traditional attack ad.
With almost a million views, Game Over Christy went viral and contributed to Christy Clark’s narrow defeat.
Game Over Christy contributed to Christy Clark’s narrow defeat in the 2017 BC Election. The spots helped the NDP rally supporters and reach new audiences at a time when another Christy Clark victory was looking inevitable. The NDP ultimately defeated the BC Liberals and formed government.
The campaign reached well beyond BCFED’s membership to non-union voters across the province, and young people in particular. The campaign provided a negative framing of Christy Clark as a “photo op” premier that stuck throughout the campaign.