Anxiety Canada


Full-Service Campaigns
A cartoon pizza relaxes on a sofa. The worlds Time Travelling Pizza can be seen.
The last thing kids want is another boring ad.

In 2022, as a result of the COVID-19 pandemic, the percentage of youth experiencing anxiety had doubled. Anxiety Canada wanted to help kids normalize their anxious feelings and encourage them to reach out for help. Instead of making a traditional ad, we made something kids actually want to watch and share: a cartoon series.

Because we needed to speak to pre-teens and teens, we made two different cartoon series—each one centred around different characters and content relevant to the specific age group.


+12 million ad impressions
2 episodes watched per visit
+25k gifs & instagram stickers shared
News Coverage on CTV and Global News