Proud Prick
Advertising & Media Buying
Making people proud to be pricks.
For CATIE’s first ever public-facing campaign we were faced with a community burdened by the stigma of testing for Hep C.
So we had to turn to the only people who could change their minds and hearts – the community themselves.
And have them shout from every platform that they were proud to be pricks, who got pricked to test for Hep C.
