The Canadian Labour Congress needed a holistic digital program that could increase visibility for its campaigns and trust among union members and the general public.
Point Blank provided a complete overhaul. Complete web redesign and build; digital ads for email list acquisition; issue-based campaigns on womens’ equity concerns (DoneWaiting.ca) and national pharmacare (aPlanForEveryone.ca); and training and onboarding dozens of labour councils onto NationBuilder.
Three years in, CLC is seeing massive wins. Over 51 labour organizations are now organizing on NationBuilder. With 14,680% growth on their email list, CLC is engaging more Canadians than ever. After 105,000 signatures and 30,000 emails to MPs, three federal political parties committed to national Pharmacare in the 2019 election.