Don't Let Ford Speak For You

Full-Service Campaigns
A creepy Ford looms over worried citizens.
We let Doug Ford speak for himself.

After years of actively attacking workers in Ontario, Doug Ford suddenly pivoted to a “worker-friendly” image in the lead up to the 2022 provincial election. Unifor—Canada’s largest private sector union—wanted to make sure Ontarians knew this image was fake.

Instead of typical billboards and transit shelter ads, trucks playing our video drove into key battle-ground ridings close to election day to spread the message. Out-of-home ads were also projected onto landmark Ontario buildings in those same key ridings, showing the faces of voters who Ford broke promises to.