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BCFED needed to ensure that voters chose a worker-friendly government in the 2020 BC Provincial Election—to help recover from COVID-19.
We framed the election as a choice between moving forward or going back to deep, reckless cuts. We combined powerful persuasive content , organic mobilization content and targeted GOTV content, with a new lead digital ad acquisition strategy and robust digital organizing program.
Ultimately, this campaign succeeded in mobilizing voters to elect a government that is focused on a worker-centred recovery from COVID-19.