Ravaged by a pandemic, and under attack from the most regressive provincial government in Canada, Alberta’s nurses were at a breaking point. UNA needed to show Albertans the true cost of Jason Kenney’s cuts to health care.
“Nurses: Now + Always” became a rallying cry for everyone who values a strong public healthcare system. It left Albertans with unforgettable imagery of nurses literally vanishing from their workplaces, leaving vulnerable patients with no one to care for them, their medications strewn and shattered. This was supported with heart wrenching accounts of real nurses pushed to the brink.