So Fund Me

In the midst of a cost-of-living crisis OPSEU needed a campaign that would rally public support for LCBO workers and an upcoming strike.

Privatised alcohol sales might be a divisive issue but corporate greed is not and we knew that public trust in grocery store chains was at an all time low. 

Enter our ‘loveable’ grocery chain CEO inspired by “Walen Geston” who cleverly harnessed people’s anger and frustration with powerful satire.

Showing the public the real implications of ‘convenience’ – defunding much needed public services like schools and hospitals.