Ontario Secondary School Teachers' Federation (OSSTF/FEESO)

Ford High

Full-Service Campaigns
Stopping Ford from taking public education off the air.

The education union OSSTF needed to tell the public that Ford deserves a big red F on his public education policies. 

But another ad showing sad teachers wasn’t going to cut it. So we didn’t make an ad. 

 We “made” a TV show. Welcome to Ford High. A new series all about what happens when we don’t invest in public education.

The show even went viral on TikTok—with over 5 million total social media impressions. Showing everyone that public education shouldn’t be taken off the air.

Impact

Over 5M Social media Impressions
8.1M Video completions