Our lives are not for profit

Full-Service Campaigns
What if a dystopian future could save the present?

Healthcare in Ontario is in crisis. Combine an apathetic public and a premier willing to sell Ontario’s healthcare to the highest bidder, and you get a nightmare future. OPSEU/SEFPO faced their biggest challenge ever. To save public healthcare.

We had to cut through the repetitive ads of tired healthcare workers to get the public to take action. So we brought our Black Mirror dystopian future to the present in a full 360 campaign. 

Our launch PSA went viral, generating significant earned media and sparking conversations. OPSEU’s biggest battle became their most successful campaign to date as we reached millions across the province.


58 million Impressions
+2 million Post engagements
News coverage BlogTo, Reddit, Industry journals