Unifor

Stand Strong

Video & Animation
Building solidarity among progressive voters ahead of Election 43. Learn more about the project

Unifor wanted to refocus the election on issues that were important to Canadian workers and appeal to Canadian values of inclusivity, hard work, and progress.

Stand Strong implored Canadians to stand strong and stand together in the face of distracting division, rather than succumb to the fear mongering and division of Conservative politicians.

Making Stand Strong deliberately non-partisan worked. Generating millions of impressions and views, Unifor’s ad was the first strike at the heart of what many considered an inevitable Conservative victory.

Impact

6.4 million viewers
14 million impressions
35,000 click-throughs
1.28 million digital video views