City of Toronto


Full-Service Campaigns
Providing multilingual, up-to-date vaccination information to communities in Toronto.

VaxTO was designed to reach communities in Toronto with limited access to up-to-date news and vaccination efforts.

Multilingual phone and text line with support in 15 languages, along with digital ads in those same languages helped connect Torontonians to the vaccination information they needed.

Tens of thousands of listeners tuned in to the telephone town hall with Mayor John Tory, Dr. Eileen de Villa, and Fire Chief Matthew Pegg

Through the multilingual phone line, town hall meetings, and digital ads, vaccination rates increased and so did the City of Toronto’s overall vaccination goal.


870,000+ Phone numbers called
10,000+ Texts received
6,200+ People through to the city’s vaccination booking line
840,000+ Torontonians reached