Mayors' Council

Cure Congestion

Full-Service Campaigns
Securing billions in transit funding for Metro Vancouver.

In 2017, Vancouver’s traffic nightmare reached a fever pitch: it was ranked Canada’s worst city to drive in. The Mayors’ Council and TransLink wanted to secure federal funding to ease traffic congestion.

To bring drivers and transit riders together in support, we framed their shared traffic frustrations as “congestion” and positioned the Mayors’ Council Vision as the cure.

Cure Congestion helped secure a $2.2 billion provincial commitment on transit, including major infrastructure projects like the Broadway Subway in Vancouver.