In 2017, Vancouver’s traffic nightmare reached a fever pitch: it was ranked Canada’s worst city to drive in. The Mayors’ Council and TransLink wanted to secure federal funding to ease traffic congestion.
To bring drivers and transit riders together in support, we framed their shared traffic frustrations as “congestion” and positioned the Mayors’ Council Vision as the cure.
Cure Congestion helped secure a $2.2 billion provincial commitment on transit, including major infrastructure projects like the Broadway Subway in Vancouver.
After a sparse decade of investments in transit and transportation in Metro Vancouver, the 21 Mayors in the region needed to make sure that whoever won the 2017 provincial election was committed to funding TransLink’s 10 Year Vision. Point Blank was contracted by FleishmanHillard High Road to help make that funding commitment from both major political parties a reality. “Cure Congestion” helped secure a $2.2 billion commitment on transit, including major infrastructure projects like the Broadway Subway in Vancouver.