USW

Hang Up on Abuse

Video & Animation
Fighting back against abuse of call centre workers.

United Steelworkers (USW) learned that call centre workers across Canada – unionized and non-unionized – were the victims of regular, extreme verbal abuse by customers.

Hang Up on Abuse played into the audience’s presumed dislike of call centre workersthen turned that on its head with shocking stories of abuse.

Our campaign exploded with coast-to-coast media coverage and sparked a national dialogue on the abuse of call centre workers. It also led to non-unionized call centre workers reaching out to USW about organizing their workplaces.