UFCW Local 832

Manitoba Healthcare Campaign

Video & Animation


The UFCW Local 832 is Manitoba’s largest private-sector union, making sure members are paid well, treated fairly, and are safe at work. When the provincial government reorganized all healthcare workers in Manitoba and held a recertification vote in 2018, UFCW worked with Point Blank to tell the story of how workers are better off with a union—how everyday workers get ahead when they’re in it together.

Portfolio View

Full Scope

  • Website design
  • Television advertising
  • Digital advertising campaign
  • Out of Home ads
  • Radio ads
  • Newspaper ad
  • Branded materials
  • Photoshoot