Health Sciences Association of BC

Presumptive Coverage Campaign

Video & Animation
Extending presumptive coverage for frontline healthcare and community social service workers.

Presumptive coverage helps frontline workers struggling with trauma at work. Most of HSA’s members are excluded from accessing it, even though many deal with traumatic events daily. 

In the Presumptive Coverage Campaign, healthcare and community social service workers explain the impact of PTSD and mental distress on their lives and work, demonstrating trauma’s impact on workers, patients, and the healthcare system alike.

British Columbians sent over 2,500 emails in support of HSA members. While the government has yet to expand presumptive coverage, HSA found that Ministers and MLAs were increasingly favourable towards doing so after the campaign. 

Summary

The Health Sciences Association of British Columbia (HSA) represents 18,000 healthcare and community service professionals across BC. The BC NDP Government recently improved access to WorkSafe Presumptive Coverage, which allows workers to access WorkSafe financial support more easily in the event of a mental health injury. The government excluded most of HSA’s members – many of whom work on the front line of health care and community social services and deal with traumatic events daily. HSA called on Point Blank Creative to develop a full-service campaign to put pressure on the government to introduce Presumptive Coverage for all healthcare and community social service professionals.

While the government is yet to expand presumptive coverage, HSA found that Ministers and MLAs were increasingly favourable towards doing so. It’s likely that further campaigns, either by other organizations adding their voice or by an escalation of campaigning, would push them over the line.

Full Scope

  • Video & digital ads
  • Radio ads
  • Email action page
  • Paid media, placement & management

Impact

1.5 million impressions
50,000+ complete video views
7,000 engagements
2,500 emails sent