Society of United Professionals

Rebranding The Society

Branding & Identity
Branding a future vision for 8,000 proud professionals. Learn more about the project

After years of expansion and growth, the Society of Energy Professionals wanted an identity refresh. Point Blank was invited to help guide a holistic rebranding process.

With feedback from over 1,000 members and key stakeholders, we created a new brand story, values, and visual identity that would embrace the Society’s broadening membership.

In 2018, the membership voted to adopt their new brand: Society of United Professionals. SUP now represents over 8,000 professionals, including engineers, scientists, supervisors, and lawyers.