Society of United Professionals

Rebranding The Society

Branding & Identity
Branding a future vision for 8,000 proud professionals.

After years of expansion and growth, the Society of Energy Professionals wanted an identity refresh. Point Blank was invited to help guide a holistic rebranding process.

With feedback from over 1,000 members and key stakeholders, we created a new brand story, values, and visual identity that would embrace the Society’s broadening membership.

In 2018, the membership voted to adopt their new brand: Society of United Professionals. SUP now represents over 8,000 professionals, including engineers, scientists, supervisors, and lawyers.