Working with an agency makes advocating for your members easier. Here’s why.
December 8, 2023You want to mobilize your members, advocate more effectively, and win–whether it’s at the bargaining table or the ballot box. But while you focus on servicing your members, it can be a struggle to find the capacity to run an effective campaign. Working with an agency can make a big difference and open doors to new possibilities and better results.
At Point Blank we develop campaigns that make an impact. That means you can focus on supporting your members while we build public support for your union and the issues you care about.
Point Blank is one of Canada’s only fully unionized agencies. Others might claim they’re unionized but are merely paying to use a union bug. And since our team consists of 50+ permanent, full-time staff, we don’t perpetuate precarious gig work by relying heavily on subcontractors.
Speaking of strategy, we use a strategy-first approach informed by data and research-driven insights to deliver campaigns that are smarter, more targeted, and more impactful. We don’t do fly-by-night campaigns because we believe every campaign deserves a strong strategic approach to get the best results possible. Not only that, we offer in-house media buying with some of the lowest commission rates in the industry. That means your members’ dues go further.
“…we offer in-house media buying with some of the lowest commission rates in the industry. That means your members’ dues go further.”
Even better, Point Blank is Canada’s largest progressive agency consisting of expert progressive strategists, campaigners, media buyers, and creatives. Most unions don’t have access to in-house creatives or a sophisticated paid media team. But at Point Blank we’ve got a top tier roster from across the country that’s been brought together strategically to maximise results.
At Point Blank we approach campaigns with long term vision. We care about building your in-house capacity and we look for opportunities to leave you with tools you can keep using even beyond your contract with us.
We have long standing working relationships with unions, progressive political parties, and non-profit organizations across the country. That’s because we only work with organizations and causes we believe in. We’re not in it to chase advertising awards or check off a charitable client quota–impact work is our expertise and passion.
Want to learn more about Point Blank and the progressive work we do? Click here.
