As I returned to work Jan 4, I walked up our studio steps to find a notice of filming for Riverdale, the new Archie Comics-inspired show. I couldn’t help but giggle to myself. Since then, I’ve received a ton of … Continued
My name is Mallory Daley. For the last four plus years, I’ve been privileged to work for Canada’s NDP. Most recently, leading the party’s online fundraising team, we set fundraising records, mobilized thousands of grassroots activists to offline action, and … Continued
Izzy Pouliot joined Point Blank as Director of Design in August. We sat down with Izzy to get her take on design trends – and why good branding matters for causes in Canada. Q: Tell us a bit about yourself. … Continued
Last week, we shared a post talking about the concerns some progressive campaigners have expressed as a result of some comments by the CEO of Nationbuilder. Jim Gilliam’s blog post congratulating Donald Trump on his election was poorly thought out, … Continued
A blog post last week by Nationbuilder’s CEO has raised concerns among progressive campaigners about supporting a firm that helped elect Donald Trump. Here are some Nationbuilder alternatives.
Why should I use Facebook video? Does Facebook video add value for my cause or business? Is video worth it? The answer is a big YES! Here’s why. A recent study shows that Facebook videos are now shared 157% as … Continued
Who doesn’t love online video? It’s millennials’ preferred communications channel and one of the most effective ways for people and organizations to share their brand and story. Video is how we started the Point Blank family almost 7 years ago. … Continued
The past couple of months have been a wild ride here at Point Blank. Our mission to use storytelling to empower changemakers across the country has grown and developed; and with it, our Point Blank family. You’re about to see … Continued
CASL should never stand in the way of a great online fundraising program, building and mobilizing your community around an issue, or campaigning for change. Knowing the rules lets you use the entire playing field.
We’re only six weeks into 2016, but here at Point Blank we’ve got some exciting news to share: Michael Roy has joined our team as our new Digital Director. Before joining Point Blank, Michael served as the first National Digital … Continued
Hello everyone! My name is Monika and I am the newest addition to the Point Blank Creative Family. I am an intern/assistant here, specializing in coffee and lunch runs. Just kidding! I’ve gotten my fair share of responsibilities, and so … Continued
In our latest video, we talk about how Facebook “dark posts” (or, more officially, unpublished posts) are one of the most effective ways to get your message out on the platform. But what are they, and how do you actually … Continued
With the launch of the Apple Watch this week, Apple has finally begun their overt transformation into a fashion company. “Finally”, because for those who remember Steve Jobs’ commitment to a “marriage of technology and liberal arts”, this change was inevitable. But … Continued
The passing of Robin Williams has opened up a larger discussion about health. But how many of us talk about personal mental health challenges as they’re happening?
We’ve noticed that we share a challenge with our partners, collaborators and clients who work in communications every day: staying on top of all the innovations, trends and changes in our industry. So here’s a show that will help solve that problem.
If you think of video you’ve seen about unions, it’s inevitably going to involve footage of rallies and picket lines, usually in the context of a news story on TV. But while job action and rallies are a part of … Continued
If you lived in Vancouver ten years ago, you probably remember it being a very different place. Hardly any public festivals, no food carts other than hot dog stands, and events like TED Global were difficult to even imagine. Last week, we … Continued
We made an explainer video on earthquake preparedness, and realized that if viewers were going to take it seriously, we had to be as alarming as possible.