Why should I use Facebook video? Does Facebook video add value for my cause or business? Is video worth it? The answer is a big YES! Here’s why. A recent study shows that Facebook videos are now shared 157% as … Continued
Who doesn’t love online video? It’s millennials’ preferred communications channel and one of the most effective ways for people and organizations to share their brand and story. Video is how we started the Point Blank family almost 7 years ago. … Continued
The past couple of months have been a wild ride here at Point Blank. Our mission to use storytelling to empower changemakers across the country has grown and developed; and with it, our Point Blank family. You’re about to see … Continued
CASL should never stand in the way of a great online fundraising program, building and mobilizing your community around an issue, or campaigning for change. Knowing the rules lets you use the entire playing field.
We’re only six weeks into 2016, but here at Point Blank we’ve got some exciting news to share: Michael Roy has joined our team as our new Digital Director. Before joining Point Blank, Michael served as the first National Digital … Continued
Hello everyone! My name is Monika and I am the newest addition to the Point Blank Creative Family. I am an intern/assistant here, specializing in coffee and lunch runs. Just kidding! I’ve gotten my fair share of responsibilities, and so … Continued
x https://www.youtube.com/watch?v=GVdSNQsOM_E In our latest video, we talk about how Facebook “dark posts” (or, more officially, unpublished posts) are one of the most effective ways to get your message out on the platform. But what are they, and how do … Continued
With the launch of the Apple Watch this week, Apple has finally begun their overt transformation into a fashion company. “Finally”, because for those who remember Steve Jobs’ commitment to a “marriage of technology and liberal arts”, this change was inevitable. But … Continued
The passing of Robin Williams has opened up a larger discussion about health. But how many of us talk about personal mental health challenges as they’re happening?
We’ve noticed that we share a challenge with our partners, collaborators and clients who work in communications every day: staying on top of all the innovations, trends and changes in our industry. So here’s a show that will help solve that problem.
If you think of video you’ve seen about unions, it’s inevitably going to involve footage of rallies and picket lines, usually in the context of a news story on TV. But while job action and rallies are a part of … Continued
If you lived in Vancouver ten years ago, you probably remember it being a very different place. Hardly any public festivals, no food carts other than hot dog stands, and events like TED Global were difficult to even imagine. Last week, we … Continued
We made an explainer video on earthquake preparedness, and realized that if viewers were going to take it seriously, we had to be as alarming as possible.
In the fall of 2013 we produced an explainer video for the City of Vancouver to encourage earthquake preparedness. This video offers a glimpse at what a major earthquake might look like if it hit Vancouver. For my part, I … Continued
Since the emergence and success of our animation department I have been patiently waiting for the opportunity to do some hand drawn animation. The relationship between an illustrator’s pencil and her paper cannot be replicated purely in the digital. Something … Continued
*WATCH FULL SCREEN* This video is trending right now but I want to thank Candice Valentine for bringing it to my attention. This video has done just what it set out to do. As of lately I have been lost … Continued
I am in the final stages of the Boom Boom Brazil video. This project has been a serious and rewarding undertaking. I have linked three videos that have influenced the editing of this piece. The first animated video has simply … Continued
The Living Building Challenge | David Henderson-Hean & Todd Brooks from Focus Forward Films on Vimeo. “ What does good look like? ” This short doc brings a solution based view to one of our biggest environmental challenges. I have … Continued